How It All Started

It started with notebooks, notes app entries and a few too many 2am voice memos, all crammed with bits of wisdom nobody else could see.

I liked the idea of a keepsake. Something you build up over time and actually have something to show for by the end of it that's genuinely powerful. Half the problem with the world is how disconnected we've become from paper, colour and anything real.

So these messages needed a way to travel to you and who better to send them than a Lucky Frog who holds more wisdom than any of us could dream up ourselves?

He took it from there.